AR in Action features current and future developments in technological field


January 18, 2017


“Last July, the smartphone gaming app, Pokémon GO, took the world by storm. With a Guinness World Record release of 130 million downloads in the first month, its explosive popularity drew from the utilization of a new technological standard: augmented reality. For many innovators developing augmented reality, or AR, catching fantastical creatures barely scratched the surface on the possibilities of this growing field.”

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